About Drift
Drift is a chat tool.
Pricing Page Breakdown
- What I like:
- Packages and package descriptions built around customer segments so it’s really easy to find the package that is right for my business
- Social proof below the fold
- Opportunities:
- They don’t actually share pricing!
- Visually there are less features in higher priced packages so it looks like they are less valuable than Premium
- No secondary CTA to chat with a human
| Breakdown Date | March 30, 2022 |
| Company | Drift |
| Company Category | B2B SaaS |
| Customer Type | SMB, Mid-market, Enterprise |
| Pricing Strategy | Value-based |
| Pricing Structure | Good, Better, Best |
| # of Packages | 3 |
| Best Practices | Packages and package descriptions built around customer segments |
| Rating | 0 parrots |