About Yesware
Yesware is a sales engagement platform.
Pricing Page Breakdown
- What I like:
- Most popular package
- Custom CTAs for each package
- Below the fold: compare packages, social proof, secondary CTA and FAQ
- Visually more features in higher priced packages to show they are more valuable
- Package descriptions make it easy to pick the best package for your business
- Opportunities:
- I’d expect Free to be on the far left
- There are too many packages to take in
- I’d collapse Enterprise and Custom plan into one and not put a price on it
| Breakdown Date | March 9, 2022 |
| Company | Yesware |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Value-based |
| Pricing Structure | Free, Good, Better, Best, Custom |
| # of Packages | 5 |
| % Difference (Good -> Better) | 137% |
| % Difference (Better-> Best) | 89% |
| Best Practices | Most popular package Below the fold: compare packages, social proof, secondary CTA and FAQ Visually more features in higher priced packages to show they are more valuable Package descriptions make it easy to pick the best package for your business |
| Rating | 9.1 parrots |