About Notion
Notion is a project management tool.
Pricing Page Breakdown
- They do a lot of things right
- Package descriptions oriented toward a specific segment of the market to easily identify “this is the package for me”
- Custom CTAs for each package
- Social proof in the header
- FAQ and compare packages below the fold
- The two things that I knocked them for
- Visually Free has more features in it than Personal Pro
- Why use the “Invite your team for free” tag instead of “Most popular”?
| Breakdown Date | February 14, 2022 |
| Company | Notion |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Value-based |
| Pricing Structure | Free, Good, Better, Best |
| # of Packages | 4 |
| % Difference (Good -> Better) | 50% |
| Best Practices | Below the fold: FAQ, compare packages and more detailed social proof Social proof in the header Package descriptions oriented towards a specific segment Custom CTAs by package |
| Rating | 9.1 parrots |