About Squarespace
Squarespace is a website building and hosting company.
Pricing Page Breakdown
- I like that they share the prices in a grid format without any add-ons or variable components, but that’s about it
- Some things I don’t like
- Monthly / Annual toggle feels a little too prominent
- I like a cleaner grid without all the features, I think they could have pushed all the detail to a “Compare packages” section
- No package descriptions to find the package best suited for you
- No CTAs on the packages so does that mean I can trial all of them?
- No social proof
- Why is there a Basic Commerce and Advanced Commerce? Why not just create separate packages?
| Breakdown Date | February 16, 2022 |
| Company | Squarespace |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Free trial |
| Pricing Strategy | Value-based |
| Pricing Structure | Good, Better, Best, Enterprise |
| # of Packages | 4 |
| % Difference (Good -> Better) | 74% |
| % Difference (Better -> Best) | 9% |
| Best Practices | “Most popular” tag FAQ below the fold |
| Rating | 7.2 parrots |