About Zoom
Zoom is video conferencing software.
Pricing Page Breakdown
- What I like:
- Visually showing Pro is the preferred package with the different CTA color
- Opportunities:
- There is visually a lot going on
- Add ons prompt
- Offer banner at the top
- 6 tabs to click through
- Monthly / annual toggle
- Currency
- I wasn’t able to get an effective package and add on count
- There is visually a lot going on
| Breakdown Date | February 24, 2022 |
| Company | Zoom |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Variable |
| Pricing Structure | A la carte |
| # of Packages | Too many to count |
| Best Practices | Visually showing Pro is the preferred package |
| Rating | 0.1 parrots |