About Wave
Wave is invoicing software
Pricing Page Breakdown
- What I like:
- Package comparison and FAQ below the fold
- Opportunities:
- Initially this page looked really confusing because it was laid out in a Good, Better, Best format, but these aren’t packages, they are products and each one has a different pricing model
- I would have preferred a bundle pricing strategy by market segment (invoicing and payments for solo entrepreneurs for example) so I could quickly identify the package for me
- No secondary CTA to contact a human
- Initially this page looked really confusing because it was laid out in a Good, Better, Best format, but these aren’t packages, they are products and each one has a different pricing model
| Breakdown Date | March 17, 2022 |
| Company | Wave |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Variable |
| Pricing Structure | Free, Good, Best |
| # of Packages | 3 |
| Best Practices | Package comparison and FAQ below the fold |
| Rating | 4.7 parrots |