About Vimeo
Vimeo is a video hosting platform.
Pricing Page Breakdown
- This pricing page is confusing
- It starts with Vimeo Basic, their freemium package
- Clicking Vimeo Basic just opens the signup form so there is no info about it
- Interesting choice to have a “Live Streaming” tag instead of “Most Popular”
- No toggle for the monthly prices, just a drop down for each package, which is pretty cumbersome
- Premium package feels a little out of place
- If they were rolling out live streaming as a new feature, why not deprecate Pro or Business and replace it with Premium to keep the package options cleaner?
| Breakdown Date | February 10, 2022 |
| Company | Vimeo |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Variable |
| Pricing Structure | Free, Good, Better, Best, Enterprise |
| # of Packages | 5 |
| % Difference (Good -> Better) | 186% |
| % Difference (Better -> Best) | 150% |
| % Difference (Best -> Enterprise) | 50% |
| Best Practices | Below the fold: FAQ, compare packages |
| Rating | 1.1 parrots |