About Sprout Social
Sprout Social is a social media management and intelligence tool.
Pricing Page Breakdown
- Sprout social is putting on a masterclass in pricing pages here
- Display “Most Popular Plan” above professional
- Super easy to understand Good, Better, Best grid layout with variable pricing strategy
- They have all the things below the fold
- Social proof
- Customer list
- FAQ
- Secondary CTA to call or email
- Display “Most Popular Plan” above professional
- Four things I don’t like:
- Who is each package for? A description can really help orient customers to the package that is right for them
- The feature list in the grid is a bit long, I think it’d be better to move the bulk of the features into a “Compare features” section
- Professional visually has more features than Advanced so it looks like Professional is more valuable – this might be by design
- They nailed the simplicity of the Good, Better, Best layout and then have three additional “Premium” add ons that complicates things
| Breakdown Date | February 9, 2022 |
| Company | Sprout Social |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Free trial |
| Pricing Strategy | Variable |
| Pricing Structure | Good, Better, Best |
| # of Packages | 3 with 3 add ons |
| % Difference (Good -> Better | 71% |
| % Difference (Better -> Best) | 65% |
| Best Practices | “Most popular package” Below the fold: FAQ, social proof, customer list, secondary CTA to contact us |
| Rating | 8.1 parrots |