About Slack
Slack is a communication tool.
Pricing Page Breakdown
- What I like:
- Below the fold is pretty good by having package comparison, FAQ, social proof, secondary CTA to contact
- Opportunities:
- Visually, the Business+ package appears to have less features than Pro so my eye is naturally drawn to Pro
- No “Recommended” package tag
- The package descriptions feel too generic
- Why is the CTA for Pro & Business+ “Get Started”? Shouldn’t it be “Purchase”?
| Breakdown Date | March 1, 2022 |
| Company | Slack |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Variable |
| Pricing Structure | Free, Good, Better, Best |
| # of Packages | 4 |
| % Difference (Good -> Better) | 87% |
| Best Practices | Below the fold: Package comparison, FAQ, social proof, secondary CTA to contact |
| Rating | 6.8 parrots |