About Shopify
Shopify is an e-commerce platform
Pricing Page Breakdown
- What I like:
- One CTA to start the trial first before picking a package keeps things really clean
- Opportunities:
- Shopify Lite and ShopifyPlus as separate packages are very confusing
- No social proof
| Breakdown Date | February 25, 2022 |
| Company | Shopify |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Free trial |
| Pricing Strategy | Variable |
| Pricing Structure | Good, Better, Best, Enterprise |
| # of Packages | 5 |
| % Difference (Good -> Better) | 2.22% |
| % Difference (Better -> Best) | 1.74% |
| % Difference (Best -> Enterprise) | 2.78% |
| Best Practices | Below the fold: Compare packages and FAQ |
| Rating | 5.0 parrots |