About Semrush
Semrush is a keyword search tool used to plan online advertising campaigns.
Pricing Page Breakdown
- Classic good, better, best layout
- The annual toggle isn’t intrusive and does a good job of highlighting the discount
- Packages are built around bigger companies needing more of each feature (variable pricing strategy) and the description of each package is easy to understand and identify “which package is best for me”
- I really liked this page until I saw the three add ons at the bottom, which complicate the package decision
- The expanding chevrons is a little bit much to take in
- I’d think having 5-10 features to highlight on the page and then having a separate “Compare packages” section with all the detail would be a better way to display the features
- The expanding chevrons feels more like the “Compare packages” section to me
- I really liked this page until I saw the three add ons at the bottom, which with the expanding chevrons really complicated the package comparison for me
| Breakdown Date | January 26, 2022 |
| Company | Semrush |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Free trial |
| Pricing Strategy | Variable + a la cart |
| Pricing Structure | Good, Better, Best |
| # of Plans | 3 |
| % Difference (Good -> Better) | 92% |
| % Difference (Better -> Best) | 96% |
| Best Practices | Annual toggle is not intrusive and shows the discount |
| Rating | 7.5 parrots |