How SavvyCal prices for the prosumer market

About SavvyCal

Pricing Page Breakdown

  • What I like:
    • Clean design and easy to digest
    • Social proof below the fold
  • Opportunities:
    • I’d create a lower priced tier with limits on links, calendars and events so you have a true Good, Better, Best package lineup
    • Package descriptions for specific market segments and positioning the features as benefits
    • Put the CTA in the header that promotes the trial
    • Visually Basic has more features and therefore at first glance has more value
    • FAQ below the fold
Breakdown DateMay 16, 2022
CompanySavvyCal
Company CategoryProduct-led growth
Customer TypeProsumer
Business ModelFree trial
Pricing StrategyVariable
Pricing StructurePaid & Enterprise
# of Packages2
Best PracticesClean design and easy to digest
Social proof below the fold
Rating3.3 parrots