About Retool
Retool helps build internal tools by connecting to backend APIs.
Pricing Page Breakdown
- I really liked this page until I saw the Cloud / Self-hosted toggle
- I wonder if it’s really necessary to show the self-hosted on the pricing page?
- Solid value-based pricing strategy where each package is built for a clear market segment
- Visually the free package has more features listed than Team and the same amount as business, which makes the free package seem more valuable
- Customized CTAs for each package is a really nice touch
- Pushing the detailed feature comparison to the “Compare features” section keeps the features listed in the Free, Good, Better, Best view easily digestible
| Breakdown Date | January 28, 2022 |
| Company | Retool |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Value-based |
| Pricing Structure | Free, Good, Better, Best for cloud Also have a Free, Better, Best self-hosted option |
| # of Plans | 7 |
| % Difference (Good -> Better) for cloud hosted | 400% |
| Best Practices | Customized CTAs for each package is a really nice touch |
| Rating | 6.5 parrots |