How PagerDuty uses 4 plans, 4 pricing pages and 7 add ons to monetize SMB and mid-market

About PagerDuty

PagerDuty is a SaaS incident response platform for IT departments.

Pricing Page Breakdown

  • This page is super noisy and confusing with all the tabs, the monthly vs. annual and the “volume pricing available” icon
  • Rundeck Actions is under Add Ons, but then the automation tab has all Rundeck plans without Rundeck Actions
  • Clicking the CTA to “Get Started” on the Free plan opens the 14 day trial signup form – do I actually get this plan for free or is it a free trial?
  • I would need to talk to a sales rep to make sense of this, not to mention the majority of the add ons require calling a rep to get a price
  • I’d consolidate this down into one page with the add ons below it
Breakdown DateJanuary 10, 2022
CompanyPagerDuty
Company CategoryProduct-led growth
Customer TypeSMB & mid-market
Business ModelFree trial
Pricing StrategyValue-based
Pricing StructureFree, Good, Better, Best
# of Plans4, but with 7 add ons
% Difference (Good -> Better)105%
Best PracticesN / A
Rating1.1 parrots