How MongoDB prices for the prosumer and enterprise markets

About MongoDB

MongoDB is an open source NoSQL database management program.

Pricing Page Breakdown

  • I do like the “Recommended” tag and the CTA is a different color on the Dedicated package to really make it stand out
  • Things I don’t like:
    • Highest priced package is on the left
    • Why is there a “Preview” tag on the Serverless package?
    • Why don’t they make Dedicated based on reads to keep it consistent with Serverless?
    • I’m not in their target market, but I found the three tabs at the top (Cloud, On-Premises and Realm) plus the five add ons makes this page super confusing
  • Overall, I feel like they could have oriented the packages to the more prosumer / product-led growth customers and shifted a lot of the complexity to an enterprise page for the larger / more complex customers
Breakdown DateFebruary 17, 2022
CompanyMongoDB
Company CategoryProduct-led growth
Customer TypeProsumer
Business ModelFreemium
Pricing StrategyVariable
Pricing StructureA la carte
# of Packages5 with 5 add ons
Best Practices“Recommended” tag with different colored CTA to make it stand out
Below the fold: Compare packages
Rating1.2 parrots