How Leadpages flips the script and shows the highest priced plan first

About Leadpages

Leadpages offers customizable landing pages.

Interesting strategy to present the higher priced plan on the left
- This honestly has me a little turned around and makes it difficult to compare plans
They do offer an advanced plan with integrations that is beneath these two plans as well, but they show the features for the advanced plan as crossed out for both the Pro and Standard plans
- Why not just show the advanced plan as well?
They monetize on the number of sites (variable) and premium features (value-based strategy) like payments & a/b testing
Since there aren’t a lot of differences between the plans, I’d reduce some of the features highlighted in each ones and move those to a “compare plans” grid