How Expensify uses three free packages to drive prosumer revenue

About Expensify

Expensify is an expense management tool.

Pricing Page Breakdown

  • This layout is super confusing
    • Why didn’t they show Free, Collect & Control in a Good, Better, Best grid?
    • The bundled / unbundled toggle is super confusing as well
    • Bundling in the Expensify card is what gives the bundled discount
  • Why do Track and Submit have to be separate packages if they are free?
    • The distinctions between Individuals and Businesses seems odd and would be curious to understand why they setup three separate free packages
Breakdown DateFebruary 7, 2022
CompanyExpensify
Company CategoryProduct-led growth
Customer TypeProsumer
Business ModelFreemium
Pricing StrategyFreemium
Pricing StructureBundled
# of Packages7
% Difference (Better -> Best)80%
Best PracticesN / A
Rating1.2 parrots