About Drip
Drip is a marketing automation platform for e-commerce companies.
Pricing Page Breakdown
- At a glance, it’s a bit confusing, but after playing with it, the inputs are pretty simple
- Bundling pricing structure by adding SMS
- Interesting that they don’t show a discount by bundling SMS
- 500 contact minimum for $19/month and 1,400 contact cap for $1,499/month
- The Email + SMS layout is confusing with contacts having a slider and messages just having an input field
- I really like the CTA sitting in the form
| Breakdown Date | January 5, 2022 |
| Company | Drip |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Free trial |
| Pricing Strategy | Variable |
| Pricing Structure | Bundle |
| # of Plans | 2 |
| Best Practices | Free trial CTA in the form |
| Rating | 4.1 parrots |