How Doodle’s pricing is moving upmarket

About Doodle

Doodle is an online calendar to coordinate scheduling meetings.

Pricing Page Breakdown

  • Looks like each plan is built for a different company size, which is very straightforward
  • I wonder how much adoption they have of pro because I feel like it’d be better to swap the free plan for pro and have a true good, better, best plan mix
  • The pagination option to add more users in Team feels a little weird
Breakdown DateJanuary 12, 2022
CompanyDoodle
Company CategoryProduct-led growth
Customer TypeConsumer
Business ModelFreemium
Pricing StrategyVariable
Pricing StructureFree, Good, Better, Best
# of Plans4
Best PracticesN / A
% Difference (Good -> Better)29%
Rating6.7 parrots