How Cozi prices for the consumer market

About Cozi

Cozi is a shared calendar for families.

Pricing Page Breakdown

  • What I like:
    • They do have social proof, but I’d expect it to be below the fold and not create a bunch of white space
  • Opportunities:
    • Pricing should be displayed
    • CTA of Learn More & Get Price brings you to start a free trial so the CTA should be “Start Free Trial”
    • No FAQ below the fold
    • No package descriptions and I’d expect the features to be more benefit-focused
Breakdown DateMarch 7, 2022
CompanyCozi
Company CategoryProduct-led growth
Customer TypeConsumer
Business ModelFreemium
Pricing StrategyValue-based
Pricing StructureFree to paid
# of Packages2
Best PracticesSocial proof
Rating0.3 parrots