About Clio
Clio is case management software for lawyers.
Pricing Page Breakdown
- What I like:
- Popular tag
- Feature comparison, FAQ and social proof below the fold
- Opportunities:
- Visually there is not a difference in feature counts between EasyStart, Essentials and Advanced so I don’t think I’m getting more for the higher price
- The different shaded blue boxes are distracting
- I initially thought I had accidentally highlighted the Complete back with my cursor
- Not the best first thought when I’m reviewing a pricing page
- The bundle and save 15% tag got me confused about what Clio Grow was
- I soon found it was an add on and not a separate package
- Why can’t I start a trial of Complete?
- Big price jump between EasyStart and Essentials
- It’s not super clear if the value is there to justify the price increase
- Why do I need EasyStart if I’m starting a trial?
- I’d just get rid of this package and stick with a proper Good, Better, Best layout
| Breakdown Date | May 2, 2022 |
| Company | Clio |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Free trial |
| Pricing Strategy | Value-based |
| Pricing Structure | Good, Better, Best, Enterprise |
| # of Packages | 4 |
| % Difference (Good -> Better) | 77% |
| % Difference (Better -> Best) | 43% |
| % Difference (Best-> Enterprise) | 30% |
| Best Practices | Popular tag Feature comparison, FAQ and social proof below the fold |
| Rating | 2.3 parrots |