About Canny
Canny is a customer feedback tool
Pricing Page Breakdown
- What I like:
- Variable pricing strategy based on tracked users
- Custom CTAs by package
- Compare packages and some (light) social proof below the fold
- Opportunities:
- Why have Starter and Growth if it’s just based on tracked users?
- I see below that Growth has additional features, but it would have been good to know that when I’m looking at the packages in the Good, Better, Best grid
- Didn’t realize the border was set based on the tracked user slider until I started playing with it
- It gets confusing when the Growth package is selected, but the price is different on the card vs. the price displayed in the slider
- Would have liked to see a “Most popular” tag to go with the border
- No secondary CTA to contact a human
- Why have Starter and Growth if it’s just based on tracked users?
| Breakdown Date | March 17, 2022 |
| Company | Canny.io |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Free trial |
| Pricing Strategy | Variable |
| Pricing Structure | Good, Better, Best |
| # of Packages | 3 |
| % Difference (Good -> Better) | 300% |
| Best Practices | Compare packages and social proof below the fold Custom CTAs by package |
| Rating | 4.5 parrots |