About Box
Box is a document storage company
Pricing Page Breakdown
- What I like:
- I do like how they cross out the prices when you click the annual toggle
- In general, visually each higher priced package has more features and therefore appears more valuable
- Social proof and FAQ below the fold
- Opportunities:
- The secondary Try It CTAs are a little too much and make the page feel cluttered, I think they should have picked one
- The Individuals and Teams packages is laid out like a typical Good, Better, Best grid, but the Business Starter package is throwing me off
- It’s cheaper than Personal Pro so it should be in the middle
- And it’s not even on the Business packages list
- No secondary CTA to contact a human below the fold
| Breakdown Date | March 28, 2022 |
| Company | Box |
| Company Category | Product-led growth |
| Customer Type | SMB, Mid-market, Enterprise |
| Business Model | Freemijum |
| Pricing Strategy | Variable |
| Pricing Structure | Free, Good, Better Good, Better, Best, Enterprise |
| # of Packages | 7 |
| Best Practices | Cross out the prices to display the discount Visually each higher priced package has more features and therefore appears more valuable Social proof and FAQ below the fold |
| Rating | 3.1 parrots |