About BigCommerce
BigCommerce is an e-commerce platform.
Pricing Page Breakdown
- What I like:
- “Most popular” package
- One CTA to start trial keeps things clean
- Opportunities:
- There is a tab at the top for Enterprise & Essentials – what is Essentials mean?
- Package descriptions weren’t super helpful in determining the right package for me
- Interesting that they don’t offer an annual discount for Standard
- I would have preferred a smaller “summary” grid and then the ability to click into a “compare packages” section for more detail rather than the full grid upfront
- No social proof
| Breakdown Date | February 28, 2022 |
| Company | BigCommerce |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Free trial |
| Pricing Strategy | Variable |
| Pricing Structure | Good, Better, Best, Enterprise |
| # of Packages | 4 |
| % Difference (Good -> Better) | 1.67% |
| % Difference (Better -> Best) | 2.75% |
| Best Practices | “Most popular” package Below the fold: Secondary CTA to contact, FAQs One CTA to start trial keeps things clean |
| Rating | 5.0 parrots |