Category: Product-led growth

About ClickFunnels ClickFunnels is a marketing funnel company. Pricing Page Breakdown Very simple design and it’s easy to understand the difference Team members, payment gateways and domains platinum are 3x so that ties out nicely with platinum being 3x the price Lots of white space to the right, should there be a plan there? Breakdown… Continue reading How ClickFunnels uses variable pricing drive prosumer revenue

About PagerDuty PagerDuty is a SaaS incident response platform for IT departments. Pricing Page Breakdown This page is super noisy and confusing with all the tabs, the monthly vs. annual and the “volume pricing available” icon Rundeck Actions is under Add Ons, but then the automation tab has all Rundeck plans without Rundeck Actions Clicking… Continue reading How PagerDuty uses 4 plans, 4 pricing pages and 7 add ons to monetize SMB and mid-market

About Zendesk Zendesk is customer support software. Pricing Page Breakdown Honestly, these 4 pages and 11 plans were overwhelming to navigate SMBs can buy foundational support, sales-only or the suite, but sales isn’t included in the suite It’s not clear to me what the different between foundational support plans and the suite plans are Interesting… Continue reading How Zendesk uses 11 plans and 4 pricing pages to monetize SMB, mid-market and enterprise segments

About Asana Asana is a task / project management tool. Pricing Page Breakdown Good, Better, Best layout It’s not super clear what market segment each plan is for I wonder if they want to get you started on Basic and then upsell you into Premium and Business I don’t like that the bulk of the… Continue reading How Asana’s Good, Better, Best Pricing Drives Prosumer Revenue

About Drip Drip is a marketing automation platform for e-commerce companies. Pricing Page Breakdown At a glance, it’s a bit confusing, but after playing with it, the inputs are pretty simple Bundling pricing structure by adding SMS Interesting that they don’t show a discount by bundling SMS 500 contact minimum for $19/month and 1,400 contact… Continue reading How Drip uses variable pricing to drive prosumer sales

About Dropbox Dropbox is a file hosting service for consumers and businesses. Pricing Page Breakdown Very nice Good, Better, Best layout The monthly / annual toggle and the Work tab at the top are pretty subtle and don’t detract too much The primary monetization levers are variable (storage, devices and family members) Visually showing that… Continue reading How Dropbox uses variable pricing to monetize the consumer funnel