How Expensify uses three free packages to drive prosumer revenue

About Expensify Expensify is an expense management tool. Pricing Page Breakdown This layout is super confusing Why didn’t they show Free, Collect & Control in a Good, Better, Best grid? The bundled / unbundled toggle is super confusing as well Bundling in the Expensify card is what gives the bundled discount Why do Track and… Continue reading How Expensify uses three free packages to drive prosumer revenue

How SignUpGenius has too many packages for the prosumer market

About SignUpGenius SignUpGenius is volunteer management and event planning software. Pricing Page Breakdown My first take is there are too many packages I’d simplify it down to Free, Good, Better & Enterprise and display them on a single page like the compare plans section below the pricing grid I think this would simplify a lot… Continue reading How SignUpGenius has too many packages for the prosumer market

How dtour.life uses a one package pricing structure for consumers

About dtour.life dtour.life is a divorce management platform Pricing Page Breakdown The package is called Monthly Subscription Plan so should there be an Annual Subscription Plan? This page just feels off with only one package because there isn’t a reason to compare one package If there really isn’t an annual package, I’d repurpose this page… Continue reading How dtour.life uses a one package pricing structure for consumers

How Retool creates pricing complexity for self-hosted and cloud prosumer market

About Retool Retool helps build internal tools by connecting to backend APIs. Pricing Page Breakdown I really liked this page until I saw the Cloud / Self-hosted toggle I wonder if it’s really necessary to show the self-hosted on the pricing page? Solid value-based pricing strategy where each package is built for a clear market… Continue reading How Retool creates pricing complexity for self-hosted and cloud prosumer market

How Semrush monetizes the prosumer market with multiple pricing strategies

About Semrush Semrush is a keyword search tool used to plan online advertising campaigns. Pricing Page Breakdown Classic good, better, best layout The annual toggle isn’t intrusive and does a good job of highlighting the discount Packages are built around bigger companies needing more of each feature (variable pricing strategy) and the description of each… Continue reading How Semrush monetizes the prosumer market with multiple pricing strategies

How Datadog has built the most confusing SaaS pricing page ever

About Datadog Datadog provides server monitoring software. Pricing Page Breakdown Datadog has one of the simplest signup forms, but when it comes to pricing the simplicity is gone They have 14 use cases highlighted on the pricing page and each one has at least one plan for a total of 22 plans! Now, I’m not… Continue reading How Datadog has built the most confusing SaaS pricing page ever

How Leadpages flips the script and shows the highest priced plan first

About Leadpages Leadpages offers customizable landing pages. Pricing Page Breakdown Interesting strategy to present the higher priced plan on the left This honestly has me a little turned around and makes it difficult to compare plans They do offer an advanced plan with integrations that is beneath these two plans as well, but they show… Continue reading How Leadpages flips the script and shows the highest priced plan first

How TeamGenius Uses Good, Better, Best Pricing to Segment the Sports Team Market

About TeamGenius TeamGenius is a youth sports technology company Pricing Page Breakdown Visually and without looking what is in each plan, I’m attracted to Essentials because it looks like it has more features I’d recommend only showing 3 features in Essentials and using a link to a Compare Plans grid to show the more detailed… Continue reading How TeamGenius Uses Good, Better, Best Pricing to Segment the Sports Team Market