About Expensify Expensify is an expense management tool. Pricing Page Breakdown This layout is super confusing Why didn’t they show Free, Collect & Control in a Good, Better, Best grid? The bundled / unbundled toggle is super confusing as well Bundling in the Expensify card is what gives the bundled discount Why do Track and… Continue reading How Expensify uses three free packages to drive prosumer revenue
Category: Product-led growth
How SignUpGenius has too many packages for the prosumer market
About SignUpGenius SignUpGenius is volunteer management and event planning software. Pricing Page Breakdown My first take is there are too many packages I’d simplify it down to Free, Good, Better & Enterprise and display them on a single page like the compare plans section below the pricing grid I think this would simplify a lot… Continue reading How SignUpGenius has too many packages for the prosumer market
How dtour.life uses a one package pricing structure for consumers
About dtour.life dtour.life is a divorce management platform Pricing Page Breakdown The package is called Monthly Subscription Plan so should there be an Annual Subscription Plan? This page just feels off with only one package because there isn’t a reason to compare one package If there really isn’t an annual package, I’d repurpose this page… Continue reading How dtour.life uses a one package pricing structure for consumers
How Retool creates pricing complexity for self-hosted and cloud prosumer market
About Retool Retool helps build internal tools by connecting to backend APIs. Pricing Page Breakdown I really liked this page until I saw the Cloud / Self-hosted toggle I wonder if it’s really necessary to show the self-hosted on the pricing page? Solid value-based pricing strategy where each package is built for a clear market… Continue reading How Retool creates pricing complexity for self-hosted and cloud prosumer market
Airtable’s perfect 10 pricing page
About Airtable Airtable is a project management tool. Pricing Page Breakdown Classic variable pricing strategy with a Free, Good, Better, Best pricing structure Visually the features in each package build so it looks like the higher priced packages are more valuable and you get more I really like that they have a “Compare plans” option… Continue reading Airtable’s perfect 10 pricing page
How Semrush monetizes the prosumer market with multiple pricing strategies
About Semrush Semrush is a keyword search tool used to plan online advertising campaigns. Pricing Page Breakdown Classic good, better, best layout The annual toggle isn’t intrusive and does a good job of highlighting the discount Packages are built around bigger companies needing more of each feature (variable pricing strategy) and the description of each… Continue reading How Semrush monetizes the prosumer market with multiple pricing strategies
How Datadog has built the most confusing SaaS pricing page ever
About Datadog Datadog provides server monitoring software. Pricing Page Breakdown Datadog has one of the simplest signup forms, but when it comes to pricing the simplicity is gone They have 14 use cases highlighted on the pricing page and each one has at least one plan for a total of 22 plans! Now, I’m not… Continue reading How Datadog has built the most confusing SaaS pricing page ever
How Leadpages flips the script and shows the highest priced plan first
About Leadpages Leadpages offers customizable landing pages. Pricing Page Breakdown Interesting strategy to present the higher priced plan on the left This honestly has me a little turned around and makes it difficult to compare plans They do offer an advanced plan with integrations that is beneath these two plans as well, but they show… Continue reading How Leadpages flips the script and shows the highest priced plan first
How TeamGenius Uses Good, Better, Best Pricing to Segment the Sports Team Market
About TeamGenius TeamGenius is a youth sports technology company Pricing Page Breakdown Visually and without looking what is in each plan, I’m attracted to Essentials because it looks like it has more features I’d recommend only showing 3 features in Essentials and using a link to a Compare Plans grid to show the more detailed… Continue reading How TeamGenius Uses Good, Better, Best Pricing to Segment the Sports Team Market
How Doodle’s pricing is moving upmarket
About Doodle Doodle is an online calendar to coordinate scheduling meetings. Pricing Page Breakdown Looks like each plan is built for a different company size, which is very straightforward I wonder how much adoption they have of pro because I feel like it’d be better to swap the free plan for pro and have a… Continue reading How Doodle’s pricing is moving upmarket