Category: Product-led growth

About SmartSheet SmartSheet is a project management tool. Pricing Page Breakdown What I like: Recommended package Visually showing more value in each package with the feature list increasing Below the fold is awesome with FAQ, compare packages, calculator, social proof and secondary CTA to contact Opportunities: Everything seems so simple with the Good, Better, Best… Continue reading 5 ways SmartSheet can improve their pricing page

About When I Work When I Work is a scheduling and time tracking app for hourly businesses. Pricing Page Breakdown I used to work at When I Work and really like the team so will try to be unbiased and give a fair review! What I like: Package descriptions oriented to a specific market segment… Continue reading The one thing keeping When I Work from a perfect 10 pricing page

About MongoDB MongoDB is an open source NoSQL database management program. Pricing Page Breakdown I do like the “Recommended” tag and the CTA is a different color on the Dedicated package to really make it stand out Things I don’t like: Highest priced package is on the left Why is there a “Preview” tag on the… Continue reading How MongoDB prices for the prosumer and enterprise markets

About Squarespace Squarespace is a website building and hosting company. Pricing Page Breakdown I like that they share the prices in a grid format without any add-ons or variable components, but that’s about it Some things I don’t like Monthly / Annual toggle feels a little too prominent I like a cleaner grid without all… Continue reading Six misses from Squarespace’s pricing page

About Mailchimp Mailchimp is a marketing automation platform. Pricing Page Breakdown First off, I hate that the highest priced package is on the left Their pricing is largely driven off the number of contacts, which is a very simple variable pricing strategy But for some reason they’ve created packages around that and also have a… Continue reading Why does Mailchimp have so many packages?

About Notion Notion is a project management tool. Pricing Page Breakdown They do a lot of things right Package descriptions oriented toward a specific segment of the market to easily identify “this is the package for me” Custom CTAs for each package Social proof in the header FAQ and compare packages below the fold The… Continue reading The two things that prevented Notion from a perfect 10 pricing page rating

About Monday.com Monday.com is a project management tool. Pricing Page Breakdown This is very overwhelming The team size picker seams to impact the prices the most, which is why I feel like this is a variable pricing model The package descriptions are too generic The features in each package seems like they were picked at… Continue reading How Monday.com misses the mark on their package descriptions

About Vimeo Vimeo is a video hosting platform. Pricing Page Breakdown This pricing page is confusing It starts with Vimeo Basic, their freemium package Clicking Vimeo Basic just opens the signup form so there is no info about it Interesting choice to have a “Live Streaming” tag instead of “Most Popular” No toggle for the… Continue reading How Vimeo hides their freemium package on their pricing page

About Sprout Social Sprout Social is a social media management and intelligence tool. Pricing Page Breakdown Sprout social is putting on a masterclass in pricing pages here Display “Most Popular Plan” above professional Super easy to understand Good, Better, Best grid layout with variable pricing strategy They have all the things below the fold Social… Continue reading How Sprout Social monetizes the prosumer market

About Toast Toast is point-of-sale software for restaurants. Pricing Page Breakdown Really like the package comparison chart below the grid Custom CTAs by package are a nice touch The Special Offer package is confusing Why not make that the Better package and show a true Free, Good, Better, Best grid? Breakdown Date February 8, 2022… Continue reading How Toast introduced a Special Offer package to drive prosumer revenue