Category: Product-led growth

About Dead Man’s Snitch Dead Man’s Snitch is cron job monitoring software Pricing Page Breakdown What I like: Custom CTAs by package Denoting the most popular plan Opportunities: The free package shouldn’t be buried below the fold The pricing for the variable number of snitches doesn’t feel quite right The medium description saying it’s best… Continue reading How Dead Man’s Snitch prices for the prosumer market

About Cronitor Cronitor is cron job monitoring software. Pricing Page Breakdown What I like: Custom CTAs for each package Package comparison, social proof and secondary CTA to talk to a person below the fold Opportunities: The header saying free trial is confusing if that’s for Hacker or Business Is Hacker free forever? Having two prices… Continue reading How Cronitor prices for the prosumer market

About Healthchecks Healthchecks is cron job monitoring software. Pricing Page Breakdown What I like: I really like the header copy at the top of the page highlighting what you get for free FAQ below the fold Opportunities: Way too many packages and no visual distinction between them I’d change Hobbyist to Free to make it… Continue reading How Healthchecks prices for the prosumer market

About Yesware Yesware is a sales engagement platform. Pricing Page Breakdown What I like: Most popular package Custom CTAs for each package Below the fold: compare packages, social proof, secondary CTA and FAQ Visually more features in higher priced packages to show they are more valuable Package descriptions make it easy to pick the best… Continue reading The two things that prevented Yesware from a perfect 10 pricing page rating

About Slack Slack is a communication tool. Pricing Page Breakdown What I like: Below the fold is pretty good by having package comparison, FAQ, social proof, secondary CTA to contact Opportunities: Visually, the Business+ package appears to have less features than Pro so my eye is naturally drawn to Pro No “Recommended” package tag The… Continue reading How Slack prices for the prosumer market

About BigCommerce BigCommerce is an e-commerce platform. Pricing Page Breakdown What I like: “Most popular” package One CTA to start trial keeps things clean Opportunities: There is a tab at the top for Enterprise & Essentials – what is Essentials mean? Package descriptions weren’t super helpful in determining the right package for me Interesting that… Continue reading How BigCommerce prices for the prosumer market

About Shopify Shopify is an e-commerce platform Pricing Page Breakdown What I like: One CTA to start the trial first before picking a package keeps things really clean Opportunities: Shopify Lite and ShopifyPlus as separate packages are very confusing No social proof Breakdown Date February 25, 2022 Company Shopify Company Category Product-led growth Customer Type… Continue reading How Shopify prices for the prosumer market

About Zoom Zoom is video conferencing software. Pricing Page Breakdown What I like: Visually showing Pro is the preferred package with the different CTA color Opportunities: There is visually a lot going on Add ons prompt Offer banner at the top 6 tabs to click through Monthly / annual toggle Currency I wasn’t able to… Continue reading How Zoom built one of the worst pricing pages ever

About Cloudflare Cloudflare is a website security company. Pricing Page Breakdown I’m not in their target market, but oof this page is confusing What I like: They do have an FAQ and secondary CTA below the fold Opportunities: I really couldn’t get past just how overwhelming this pricing page is with 12 packages and 17… Continue reading Why does Cloudflare have 12 packages with 17 add ons?

About Bill.com Bill.com is an accounts payable and accounts receivable platform. Pricing Page Breakdown What I like: Recommended package Custom CTAs for each package Opportunities Visually when you first land on the page, the three tabs at the top make the page feel pretty overwhelming, but once you start poking around it’s actually not that… Continue reading 6 ways Bill.com can improve their pricing page