Category: Product-led growth

About SavvyCal Pricing Page Breakdown What I like: Clean design and easy to digest Social proof below the fold Opportunities: I’d create a lower priced tier with limits on links, calendars and events so you have a true Good, Better, Best package lineup Package descriptions for specific market segments and positioning the features as benefits… Continue reading How SavvyCal prices for the prosumer market

About Remind Remind is a classroom communication tool Pricing Page Breakdown What I like: Social proof and FAQ below the fold Secondary CTA to contact a human Package descriptions that map to a market segment Opportunities: Having no actual pricing is an automatic 3 for me because it has 0 user value I would have… Continue reading How Remind prices for the prosumer market

About CopyAI CopyAI creates marketing copy for marketers Pricing Page Breakdown What I like: Visually there are more features in higher priced packages so I believe I get more for the higher price Social proof below the fold Package descriptions oriented around market segments Opportunities: Make the CTAs in line The free plan and Pro… Continue reading How CopyAI prices for the prosumer market

About Clio Clio is case management software for lawyers. Pricing Page Breakdown What I like: Popular tag Feature comparison, FAQ and social proof below the fold Opportunities: Visually there is not a difference in feature counts between EasyStart, Essentials and Advanced so I don’t think I’m getting more for the higher price The different shaded… Continue reading How Clio prices for the prosumer market

About Carefull Carefull is a finance app that helps organize and protect aging adults’ money Pricing Page Breakdown What I like: Social proof and FAQ below the fold Annual discount stands out Opportunities: Activate your protection is an odd CTA (I would go with Start Free 30-Day Trial instead) The Sign Up Now CTA for… Continue reading How Carefull prices for the consumer market

About Sprig Sprig is software that captures customer feedback. Pricing Page Breakdown What I like: Different CTAs for each package Social proof below the fold Opportunities: Don’t actually show pricing! The jump from Free to Enterprise seems to skip over the SMB and mid-market segments I’d add a third package to fill out a proper… Continue reading How Sprig prices for the prosumer market

About Intercom Intercom is a chat tool Pricing Page Breakdown What I like: Social proof and secondary CTA to chat with a human below the fold Opportunities: They don’t actually share pricing No FAQ below the fold Compare features opens in a modal, I’d prefer to have that below the fold Breakdown Date March 29,… Continue reading Why doesn’t Intercom publish pricing?

About Box Box is a document storage company Pricing Page Breakdown What I like: I do like how they cross out the prices when you click the annual toggle In general, visually each higher priced package has more features and therefore appears more valuable Social proof and FAQ below the fold Opportunities: The secondary Try… Continue reading How Box prices for business customers

About Wave Wave is invoicing software Pricing Page Breakdown What I like: Package comparison and FAQ below the fold Opportunities: Initially this page looked really confusing because it was laid out in a Good, Better, Best format, but these aren’t packages, they are products and each one has a different pricing model I would have… Continue reading How Wave prices for the prosumer market

About Canny Canny is a customer feedback tool Pricing Page Breakdown What I like: Variable pricing strategy based on tracked users Custom CTAs by package Compare packages and some (light) social proof below the fold Opportunities: Why have Starter and Growth if it’s just based on tracked users? I see below that Growth has additional… Continue reading How canny prices for the prosumer market