About Airtable
Airtable is a project management tool.
Pricing Page Breakdown
- Classic variable pricing strategy with a Free, Good, Better, Best pricing structure
- Visually the features in each package build so it looks like the higher priced packages are more valuable and you get more
- I really like that they have a “Compare plans” option at the bottom with the more detailed breakdown of what is in each package
| Breakdown Date | January 27, 2022 |
| Company | Airtable |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Variable |
| Pricing Structure | Free, Good, Better, Best |
| # of Plans | 4 |
| % Difference (Good -> Better) | 100% |
| Best Practices | No weaknesses, just a really good pricing page |
| Rating | 10 parrots |