How Toast introduced a Special Offer package to drive prosumer revenue

About Toast

Toast is point-of-sale software for restaurants.

Pricing Page Breakdown

  • Really like the package comparison chart below the grid
  • Custom CTAs by package are a nice touch
  • The Special Offer package is confusing
    • Why not make that the Better package and show a true Free, Good, Better, Best grid?
Breakdown DateFebruary 8, 2022
CompanyToast
Company CategoryProduct-led growth
Customer TypeProsumer
Business ModelFintech
Pricing StrategyBundle
Pricing StructureA la carte
# of Packages4 with 6 add ons
Hardware is a one-time fee
% Difference (Better -> Best50%
Best PracticesCustom CTAs by package
Rating6.5 parrots