How TeamGenius Uses Good, Better, Best Pricing to Segment the Sports Team Market

About TeamGenius

TeamGenius is a youth sports technology company

Pricing Page Breakdown

  • Visually and without looking what is in each plan, I’m attracted to Essentials because it looks like it has more features
    • I’d recommend only showing 3 features in Essentials and using a link to a Compare Plans grid to show the more detailed list of features
  • The Elite description seems odd to ask a question
    • I’d expect to be “Multi-regional organizations with specific evaluation needs” or something to that effect
  • Off the bat, Elite feels like it’s price is too low
    • I think they could get away with $10 or $11
  • You’l notice the *, which essentially say that any feature with an * is included with 150 players or more
    • They’ve got a nice Good, Better, Best pricing page here with a value-based pricing strategy where an organization gets more valuable features in higher priced plans
    • Offering certain features across all the plans for 150 players or more muddies the water for me because that is more consistent with a variable pricing strategy
Breakdown DateJanuary 18, 2022
CompanyTeamGenius
Company CategoryProduct-led growth
Customer TypeConsumer
Business ModelFree Trial
Pricing StrategyValue-based
Pricing StructureGood, Better, Best
# of Plans3
% Difference (Good -> Better)40%
% Difference (Better -> Best)29%
Best PracticesN / A
Rating2.7 parrots