About Asana
Asana is a task / project management tool.
Pricing Page Breakdown
- Good, Better, Best layout
- It’s not super clear what market segment each plan is for
- I wonder if they want to get you started on Basic and then upsell you into Premium and Business
- I don’t like that the bulk of the features are below the fold
- They do offer annual and monthly pricing
- The high Business plan price appears to be anchoring the Premium price so my guess is the bulk of subscriptions choose Premium
| Breakdown Date | January 6, 2022 |
| Company | Asana |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Value-based |
| Pricing Structure | Good, Better, Best |
| # of Plans | 3 |
| % Difference (Good -> Better) | N / A |
| % Difference (Better -> Best) | 127% |
| Best Practices | High Best price to anchor the Better price |
| Rating | 3.5 parrots |