How Eversafe prices for the consumer market

About Eversafe

Eversafe is is a finance app that helps organize and protect aging adults’ money

Pricing Page Breakdown

  • What I like:
    • Visually showing more value in each package with the feature list increasing
    • FAQ below the fold
  • Opportunities:
    • No recommended package
    • The discounts are super confusing
      • I’d have the discount be displayed for just the 20% senior discount and not for monthly vs. annual
    • Since you can do a free trial for every package, I’d remove the CTAs on each package and just have one CTA in the top header
    • No social proof below the fold
Breakdown DateApril 21, 2022
CompanyEversafe
Company CategoryProduct-led growth
Customer TypeConsumer
Business ModelFree Trial
Pricing StrategyValue-based
Pricing StructureGood, Better, Best
# of Packages 3
Best PracticesVisually showing more value in each package with the feature list increasing
FAQ below the fold
Rating3.2 parrots