How Carefull prices for the consumer market

About Carefull

Carefull is a finance app that helps organize and protect aging adults’ money

Pricing Page Breakdown

  • What I like:
    • Social proof and FAQ below the fold
    • Annual discount stands out
  • Opportunities:
    • Activate your protection is an odd CTA (I would go with Start Free 30-Day Trial instead)
    • The Sign Up Now CTA for the Carefull community is really confusing (I’d get rid of this option)
    • No secondary CTA to contact a human below the fold
    • The features in the package are confusing
      • What is “your Circle”?
Breakdown DateApril 21, 2022
CompanyCarefull
Company CategoryProduct-led growth
Customer TypeConsumer
Business ModelFree trial
Pricing StrategyValue-based
Pricing Structure1 package
# of Packages2
Best PracticesSocial proof and FAQ below the fold
Annual discount stands out
Rating4.2 parrots