About Sprig
Sprig is software that captures customer feedback.
Pricing Page Breakdown
- What I like:
- Different CTAs for each package
- Social proof below the fold
- Opportunities:
- Don’t actually show pricing!
- The jump from Free to Enterprise seems to skip over the SMB and mid-market segments
- I’d add a third package to fill out a proper Good, Better, Best grid
- Visually Free looks like it has more value because it has more features
| Breakdown Date | March 31, 2022 |
| Company | Sprig |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Value-based |
| Pricing Structure | Free to paid |
| # of Packages | 2 |
| Best Practices | Different CTAs for each package Social proof below the fold |
| Rating | 0.4 parrots |