About Mailshake
Mailshake is sales engagement software for cold emailing prospects.
Pricing Page Breakdown
- What I like:
- Displaying the 30 day guarantee
- Social proof and FAQ below the fold
- Opportunities:
- Visually it looks like I get more features in Email Outreach than the more expensive Sales Engagement
- I feel like they need another package to fill out the Good, Better, Best grid
- It isn’t clear to me what the primary CTA is: Sign Up or Demo?
- What do they want me to do?
- Instead of structuring packages around the use case, I’d expect them to be oriented around the market segment that would buy that package
- It’s not clear who their target customer is
| Breakdown Date | March 9, 2022 |
| Company | Mailshake |
| Company Category | B2B SaaS |
| Customer Type | Prosumer |
| Business Model | SaaS |
| Pricing Strategy | Value-based |
| Pricing Structure | Good, Better |
| # of Packages | 2 |
| % Difference (Good -> Better) | 68% |
| Best Practices | 30 day guarantee Below the fold: social proof and FAQ Structuring each package and name around the use case it serves |
| Rating | 4.9 parrots |