About Mailchimp
Mailchimp is a marketing automation platform.
Pricing Page Breakdown
- First off, I hate that the highest priced package is on the left
- Their pricing is largely driven off the number of contacts, which is a very simple variable pricing strategy
- But for some reason they’ve created packages around that and also have a purely a la carte “transactional” option
- They also have a “pay as you go” package
- Overall this got really confusing and usually if you have a price calculator, it means your pricing is too complex
- The Premium price seems way out left field with a 1600%+ increase from Standard
| Breakdown Date | February 15, 2022 |
| Company | Mailchimp |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Freemium |
| Pricing Strategy | Variable |
| Pricing Structure | Free, Good, Better, Best, A La Carte? |
| # of Packages | 6 |
| % Difference (Good -> Better) | 55% |
| % Difference (Better -> Best) | 1659% |
| Best Practices | Below the fold: compare plans, FAQ and social proof |
| Rating | 0.5 parrots |