About Bill.com
Bill.com is an accounts payable and accounts receivable platform.
Pricing Page Breakdown
- What I like:
- Recommended package
- Custom CTAs for each package
- Opportunities
- Visually when you first land on the page, the three tabs at the top make the page feel pretty overwhelming, but once you start poking around it’s actually not that complicated
- With a bundle pricing strategy, I’d expect to show the discount you get by bundling, which feels like a miss
- The transactional services section is pretty confusing
- No package descriptions
- They offer a trial, why aren’t the CTA’s “Start free trial”?
- Below the fold is lacking with FAQ, comparing packages, social proof, etc
| Breakdown Date | February 22, 2022 |
| Company | Bill.com |
| Company Category | Product-led growth |
| Customer Type | Prosumer |
| Business Model | Free trial |
| Pricing Strategy | Bundle |
| Pricing Structure | Good, Better, Best, Enterprise |
| # of Packages | 4 |
| % Difference (Good -> Better) | 26% |
| % Difference (Better -> Best) | 41% |
| Best Practices | Recommended package Custom CTAs for each package |
| Rating | 3.4 parrots |