5 ways SmartSheet can improve their pricing page

About SmartSheet

SmartSheet is a project management tool.

Pricing Page Breakdown

  • What I like:
    • Recommended package
    • Visually showing more value in each package with the feature list increasing
    • Below the fold is awesome with FAQ, compare packages, calculator, social proof and secondary CTA to contact
  • Opportunities:
    • Everything seems so simple with the Good, Better, Best layout and then I see SmartSheet Advanced – what is that?
    • The team size drop down, the user/month and total/month gets confusing
    • They offer a trial, why aren’t the CTA’s “Start free trial”?
    • The package descriptions didn’t really help me find the right package for me
    • Is the currency drop down necessary? Couldn’t they look at the browser language or if they are on a country-specific subdomain?
Breakdown DateFebruary 21, 2022
CompanySmartSheet
Company CategoryProduct-led growth
Customer TypeProsumer
Business ModelFree trial
Pricing StrategyVariable
Pricing StructureGood, Better, Best
# of Packages3
% Difference (Good -> Better)256%
Best PracticesBelow the fold: Social proof, calculator, FAQ, secondary CTA to contact, compare packages
“Recommended” package
Visually showing more value in each package with the feature list increasing
Rating6.5 parrots