How Monday.com misses the mark on their package descriptions

About Monday.com

Monday.com is a project management tool.

Pricing Page Breakdown

  • This is very overwhelming
  • The team size picker seams to impact the prices the most, which is why I feel like this is a variable pricing model
  • The package descriptions are too generic
    • The features in each package seems like they were picked at random and it’s hard to see how they all fit together
    • The more detailed “Compare features” list makes a lot more sense
  • I feel like you could collapse Basic into Standard to simplify the options
    • At a $2 difference, it doesn’t feel like you need a dedicated Basic package
Breakdown DateFebruary 11, 2022
CompanyMonday.com
Company CategoryProduct-led growth
Customer TypeProsumer
Business ModelFreemium
Pricing StrategyVariable
Pricing StructureFree, Good, Better, Best, Enterprise
# of Packages5
% Difference (Good -> Better)17%
% Difference (Better -> Best)40%
Best PracticesBelow the fold: FAQ, compare packages, social proof
Rating3.5 parrots